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What is Email Segmentation & How Does It Work?

What exactly is email segmentation? You may have run into the term when you set up your email marketing tools or even on this blog while trying to figure out how to use your email list. It’s pretty simple: Email segmentation means sorting your subscriber list into different groups, aka segments. Then you can tailor your marketing messages to each segment, so your customers are more likely to act on […]

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How to Find & Fix Your 404 Pages

Step 1: Find Your Current Broken Links There are a number of tools designed specifically to help website owners quickly and easily identify all the broken links that are serving 404 errors on a website. Better yet, many of them are free. A few of your top options are: Use a Free Broken Link Checker A number of websites provide free tools for finding broken […]

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